- Jonathan Lockwood Huie
Advertisers use sex to sell products. Turn the tables by applying the secrets of product marketing, advertising and sales to your dating success.Your every action is an advertisement of yourself. Be conscious of how you are presenting yourself, and gain that special somebody by following these tips:
1. Create a powerful and balanced ad. Begin with an aggressive opening and follow up with in-depth informative facts that both prove your point and are fully forthcoming. The first step in dating is to gain someone's attention - that's your headline - make it bold and powerful. Once you have grabbed their attention, drop the hyperbole, and communicate with scrupulously honesty - focusing on the relevant information, and avoiding distracting facts and stories.
2. Address the prospect's priorities. Reducing fear is everyone's highest priority, followed by meeting needs, then benefits, and finally features. For a car, examples of these four are: crash resistant, reliable, smooth shifting, and planar-inset transmission. For a man or woman seeking a partner, examples might be: committed, loving, sexy, and 38DD.
3. Play on both your prospect's emotions and on their needs. Generate excitement, but don't forget to address the practical also.
4. Emphasize convenience. You are here and now - take advantage of that
5. Offer real honest value. The huckster may make a sale, but the product will be returned. Good will is vital and irreplaceable.
6. Utilize testimonials. Having your friends speak on your behalf is surprisingly convincing
7. Create a call to action. Your objective is the "close" - the sale. Keep the end in mind.
8. Test and refine your ad campaign. When you meet with failure, change your tactic and try again, but never give up.
